Review

Natalia Polina, Marketing Director at Esprit Games:

We started collaborating with Adsup agency in 2021. We operate in quite a specific niche, and it’s crucial for us to understand the preferences of our target audience well. During our initial meeting, we provided detailed information about our games, described our target audience profile, and outlined how we would evaluate campaign effectiveness. The team at Adsup approached the study and promotion of our products with great care and responsibility.

We were pleasantly surprised by the good results they achieved in the first month of our collaboration. It’s reassuring that they are always available and can promptly launch advertising campaigns for our projects. They are also ready to adjust campaign strategies as needed. Esprit Games has many exciting projects lined up, and we plan to continue our partnership with Adsup.

Case

Esprit Games Case Study: Attracting 100k Installs Monthly

Client Background: Esprit Games, an online gaming publisher with a diverse portfolio of web and mobile games, including popular genres like RPG and MMO.

Challenge: To attract a target audience in Russia who enjoys complex RPG games and makes significant in-game purchases, with the main Key Performance Indicator (KPI) being Return on Investment (ROI).

Solution:

Advertising Platforms: Utilized VK Ads, covering over 95% of the Russian internet audience.

Target Audience: Identified as males aged 18-45 interested in gaming, anime, manga, and cinema, primarily located in Moscow and St. Petersburg.

Advertising Strategy: Optimized for ROAS, focusing on users within thematic communities and RPG app categories.

Results: Achieved over 100k installs monthly for each project and a 33% Return on Advertising Spend (ROAS).

Key Strategies:

Audience Segmentation: Targeted users based on their engagement with RPG-themed communities and apps.

Creative Hypotheses: Tested various ad formats and concepts, with a focus on anime and hardcore gaming themes.

Outcome: Successfully engaged anime enthusiasts and hardcore gamers, resulting in a 138% increase in ROAS by the first quarter of 2023.

Conclusion: Through strategic targeting and creative experimentation, Esprit Games significantly boosted their game installations and ROI, establishing a successful partnership with Adsup agency.